Top 5 Personalization Apps in Europe: Q4 2022 Performance

Performance of Top 5 Personalization Apps in Europe: Q4 2022

The fourth quarter of 2022 saw notable performance trends among the top 5 personalization apps in Europe, according to data from Sensor Tower. Here's a closer look at how each app fared in terms of downloads, revenue, and active users.

Yandex Browser with Protect

Yandex Browser with Protect experienced a steady download rate throughout the quarter, with a peak of around 326K in the week of December 19. Weekly active users saw a gradual increase from 22M to over 23M by mid-December, before slightly dipping to 22.8M in the final week.

Zedge™ Wallpapers & Ringtones

For Zedge™ Wallpapers & Ringtones, weekly downloads fluctuated, peaking at approximately 169K in the last week of December. Revenue showed a consistent upward trend, reaching about $8.9K by the end of the quarter. The number of active users also increased, hitting around 2M in mid-December.

Edge Lighting - Borderlight

Edge Lighting - Borderlight saw a significant spike in downloads in mid-October, reaching roughly 134K, before stabilizing around 79K by year-end. Revenue experienced a slight increase, peaking at approximately $1.3K in the last week of December. The app's active users saw a peak of 181K in late October, followed by a gradual decline to around 115K by the end of the quarter.

Facemoji AI Emoji Keyboard

Facemoji AI Emoji Keyboard maintained a stable download rate, with a peak of about 126K in the final week of December. Revenue saw an upward trend, hitting approximately $2.8K in the week of December 19. Active users remained relatively steady, around the 970K mark, with a minor increase to 996K in the last week of the year.

LED Keyboard: Colorful Backlit

LED Keyboard: Colorful Backlit saw a consistent download rate, peaking at about 81K in the final week of December. Revenue showed a notable increase, reaching approximately $103 in the last week. Active users fluctuated throughout the quarter, peaking at around 236K in the final week of December.

For more detailed insights and data, visit Sensor Tower.